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f艺术与信息工程学院2014届本科毕业论文
目
录
前言1第一章B2C企业微博营销理论概述2
11B2C网络营销概述212网络营销概念213PRAC法则2131PRAC法则原理2132PRAC法则作用214微博与微博营销2141微博2142微博营销3143微博营销的信息传播特点4144微博营销的价值5
第二章北京银曼企业旗下凡茜微博营销的现状6
21凡茜微博营销6211“凡茜成长计划”6222“我要当选凡茜女孩”6223凡茜营销现状622凡茜微博PRAC法则营销6
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