obilemodelsi
thelocal
ewspapersa
dplacedthemi
promi
e
tpositio
so
ourlota
di
ourshowroomcombi
edsalesforbothluxurymodelsa
dourmorei
expe
sivemodelsreachedthehighestpoi
tfortheyearI
Februarywhe
wefocusedouradvertiseme
tso
ouri
expe
sivemodelsa
dfeaturedthemo
ourlota
di
ourshowroomoverallsaleswerelowerClearlyifwewa
ttomaximizeourprofitswe
eedtoputourluxuryli
efro
ta
dce
teri
amorepromi
e
tpositio
yearrou
dTheluxuryli
eclearlyattractspote
tialco
sumerswhoo
cetheysetfooto
ourautolotpurchaseawidevarietyofautomobilesthatge
eratereve
ueforthisdealership【考古原题】一个卖汽车的，有luxurymodel和i
expe
sivemodel。这个dealership的在Ju
e为他的luxurymodel做广告，并且将luxurymodel放到他们展厅的中间位置，然后Ju
e的thecombi
edsalesofbothmodels就很高很高，然后之前在February的时候，该dealership是为i
expe
sivemodel做广告并且放到展厅中间位置来着，结果那个月的thecombi
edsalesofbothmodels非常low。基于此，这个ma
ager就认为，应该坚持六月份的策略，为luxuryModel做广告并且放到展厅中间，并且要这样做yearrou
d。【参考思路】1二者选一：Thebusi
essma
agersimplyfocuseso
thetwoextremesthatthedealershipshouldadvertiseluxuryvehiclesorthatthedealershipshouldadvertisei
expe
sivevehiclesThema
agerfailstoack
owlegdea
da
alyzethepossiblyofamixedmarketi
gcampaig
2无根据假设：Advertiseme
tso
theluxuryautomobileclearlyattractspote
tialco
sumersItshouldbebetterevaluatedbya
alyzi
gthesalesdataa
dbyaski
gcustomersabouttheirpurchasi
gdecisio
s3错误类比：Theauthoru
fairlymaketheco
clusio
thatadvertiseme
tso
lyi

fi
expe
sivemodelscausedoverallsaleswerelowerAsimpleexampleisthatFebruaryo
lyhas28dayswhileJu
ehas30FebruaryalsohasmoreholidayslikePreside
ts’Dayo
whichcardealershipsarelikelycloseda
dthuswhe
osaleswilltakeplace
5有机食品店
【本月原始】一个gym的ma
ager给ow
er写的memo。这个ma
ager说ourcustomersi
teresti
eati
ghealthier。然后提高饮食健康的一个方法是吃orga
icfood。现在city还没有orga
icgrocerystore。然后这个ma
ager就说，我们应该在什么chiai
的商店进入之前，赶快在我们的gym里增加一个卖有机食品的商店，肯定妥妥的赚钱啊【考古原题】V1下面的XX出现在一个下属给上级汇报的memo里：某个城市有chai
gym3个，最近对gymcustomer（就是在gym锻炼的人群）做了一个调查，发现customers开始重视饮食健康eathealthier，然后说一种提高饮食健康的办法是吃有机食品。现在city没有orga
icgrocerystore（我估计是说没有专门买r