流管理水平息息相关。本文以京东商城为案例，通过对京东商城这个典型的电商企业物流配送模式进行研究，分析国内电子商务企业物流模式普遍存在的问题，从而得出合理化建议，以此来提高整个行业的物流管理水平，降低企业运营风险，提高服务满意度，从而使企业能够保持良好的营运能力和盈利水平。关键词：B2C电子商务京东商城自营物流第三方物流
TheA
alysisofJi
gdo
gMallLogisticsDistributio
Mode
Stude
tWa
gXiaoju
FacultyAdviserSo
gGua
gju
Eco
omicsMa
ageme
tDepartme
tWestA
huiU
iversity
Abstract：Rapideco
omicdevelopme
thasbroughtthegreatcha
gesi
busi
essmodelstructuretheemerge
ceofecommercehascha
gedthetraditio
alco
sumptio
patter
sitmakesi
formatio
ca
getfastprocessi
ga
dtra
smissio
Avoidsthearticlesi
tur
hierarchyi
ovatio
poi
ttopoi
tmodeoflogisticsgreatlyshorte
thecirculatio
timereducesthelogisticscostimprovi
gtheco
sumershoppi
gexperie
cePerfectlogisticsma
ageme
tisthefou
datio
ofecommercetosurvivethereformofthelogisticsi
dustryi
ovatio
willpromotethestablegrowthoftheecommercei
dustryFi
dasuitablefortheirow
developme
tofthelogisticsmodelhasbecomethetopissuefaci
gtheelectricityatthemome
t
fJi
gdo
gmallatprese
tChi
aslargestaB2Cshoppi
gwebsitesi
cewasestablishedhasexperie
ced10yearsofdevelopme
t
owhasbecomethereprese
tativeofthedomesticecommercee
terprisesThesta
dorfallofecommercee
terprisesoperati
gco
ditio
sa
ditslogisticsma
ageme
tlevelThispaperwiththeexamplesofji
gdo
gmallofji
gdo
gmallisthetypicalelectricbusi
esse
terpriselogisticsdistributio
modeforresearcha
alysisofthedomesticecommercee
terpriselogisticsmodetocommo
problemscalculatedtheratio
alizatio
Suggestio
si
ordertoimprovethewholei
dustrylogisticsma
ageme
tlevelreducethee
terpriseoperatio
alriskimproveservicesatisfactio
sothate
terprisesca
mai
tai
goodoperati
gcapabilitya
dprofitabilityKeywords：B2CTheelectro
iccommerceJi
gdo
gmallSelfru
logisticsThethirdpartylogistics
前言
随着电子商务的快速发展，B2C电商企业如何解决物流问题是关系到自身发展最重要的问题。在此以京东商城这个目前最成功的B2C电子商务企业为例，讨论其物流模式问题，为众多电商企业找到一条适合自身的发展道路。
一．电子商务企业物流配送模式分析
（一）自营物流模式1国内自营物流模式现状
自营物流模式是指企业通过自己投资建立物流系统，进行物流活动。自营物流是目前国内电商普遍采用的模式。例如：京东商城、一号店、凡客诚品等。据调查，目前我国80的B2C企业有自营物流配送系统，但它们并不是r