a
comc
fu
ctio
sa
deffectsoftheproduci
gtech
iquesi
cemostofthepote
tialreadersareordi
aryco
sumers
Atthispoi
t，thetra
slatorshouldavoidofferi
gthecomplicateddefi
itio
orsomeobscurewordsthatmaketheco
sumersco
fusedO
theco
trary，ifthetra
slatorjustgivesthecomplicateddefi
itio
，suchcosmeticsi
structio
sca
otbeacceptablebytheco
sumersorpromotethecommercialsalesTherefore，weca
fi
dthatthisexampleobeystheskoposrulea
dthecohere
cerule
Example2：E
glishversio
：AVONExfoliati
gFacialScrub，developedwithti
yrou
dedmicrospherehelpstorevealfresher，you
gerlooki
gski
byge
tlysweepi
gawaythislayerofdulli
gski
a
ddebrisWithjusto
euseyouwillseethevisibleimproveme
t
Chi
eseversio
：本品是雅芳护肤研究中心推荐的特效护肤品。含超微粒分子，圆滑柔和，不伤皮肤，可立即清除积聚于表皮的死皮（又称老化角质）及毛孔内污垢，解决面部皮肤晦暗、粗糙及疲倦问题：木瓜、风梨等植物萃取精华，令肌肤清新舒爽，更有朝气。（潘登，2011：67）
I
thisexample，it’swiseofthetra
slatortocrossoutthefirstse
te
cestoemphasisthefu
ctio
a
deffectoftheproducts，becausewhattheco
sumers’firstseeofte
impressedthemdeeplyFori
sta
ce，theexpressio
“deadski
”a
d“duller”maymaketheco
sumersfeelu
pleasa
t，sotheseexpressio
saredeletedi
thetargettextHowever，theproblemofthisexampleisthattheamplificatio
of“木瓜、风梨等植物萃取精华”ca
otbefou
di
thesourcetext，whichmaymaketheco
sumersco
fused
Asaspecialki
dofproducts，cosmeticsaremadeofcomplexi
gredie
tsTheco
sumersmaybei
da
geriftheyfailtousethemproperlyduetothepoortra
slatio
ofi
structio
s，especiallyforsomepeoplewhoareallergictosomei
gredie
tsAgoodtra
slatio
ca
breakthebarriersbetwee
co
sumersa
dma
ufacturesa
dpromotesaleswhilethewro
gguida
ceofi
structio
maycausethecompa
iestobeartreme
douslossTherefore，fromthisexample，weca
seethatthetra
slatio
ofcosmeticsi
structio
sisofgreatimporta
ce
Example3：E
glishversio
：Spreadsovertheski
withvelvetya
dmelti
gtouchtoleavetheski
livelyfi
etexturedwithrichmoistureSki
e
joyssweepi
gfreshtexturefromthemome
tyouapply。
Chi
eseversio
：顺滑地延展，深层沁入肌肤，调理肌肤。使肌肤滋润、细腻而富有弹性。涂抹于肌肤的瞬间，即有水嫩轻灵的触感。（潘登，2011：67）
Fromtheexampleabove，weca
seethattheapplicatio
ofthefourChi
esecharacteridiomsachievestheaesthetica
dvocativefu
ctio
sThefourChi
esecharacteridioms’richco
te
ta
d
f龙源期刊网httpwwwqika
comc
bala
cedformcaterstothefemalespursuitforbeautyThistra
slatio
fulfillstheSkoposoftra
slatio
witr