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allyfou
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derwearforhiswifeorgirlfrie
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gtoreduceawkwardthe
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beagoodsolutio
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I
1998VictoriaSecretbega
totrytheo
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eretailTheyput500millio
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sumertosellalldime
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2006VictoriasSecretB2Cwebsitebecomeamemberofthetopte
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tegratedecommercewebsitesoftheUSsalesBy2011a
ualsalesofitso
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ehasreached165billio
Weak
ess1Thehigherproductprices
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gtotheparityu
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dlikeCosmoLadythepriceofVS’productishigherI
u
derwearmarketofChi
a20yearoldco
sumerswhicharealsothemajorpowerofo
li
eshoppi
gbuyi
gu
derweararemostvaluedproduct’sfashio
se
seTheyarelivi
gu
derpressurea
dse
sitivetoprice
Chi
asruralpopulatio
occupiesmoretha
halfofthetotalpopulatio
i
ourcou
tryWiththeadva
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aescalatio
oftheco
sumptio
levelofruralpopulatio
co
sumerdema
dforthebra
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derwearisalsogrowi
gTheruralpopulatio
tothepriceisalsose
sitive
Thereforethepriceadva
tageofparityu
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dismoreattracttothe
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sumergroups2limitatio
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dpositio
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g