SWOTa
alysisofVS
Stre
gths1强大的品牌知名度2特色鲜明的产品3多元化的销售渠道
Weak
ess1产品价格较高，难以吸引低端消费者平价内衣2品牌定位存在局限，不能被大龄及保守女性所接受
Opportu
ities1中国经济稳步增长，消费市场巨大2中国互联网电子商务的迅猛发展3文化思想蓬勃发展
Threats1山寨代理门店影响形象及正品销量2中国女性年人均内衣消费量低，消费群体小3中国本土品牌众多，竞争压力大
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