餐饮企业顾客忠诚度的影响因素分析
f摘要
随着居民收入水平的快速提高和生活观念的快速转变，餐饮消费变得非常繁荣，它能够拉动消费需求，它已经成为稳定增长的重要力量。然而，餐饮行业竞争的加剧，大大挤压了餐饮企业的利润率，随着其利润率不断下降，因此对市场份额的竞争餐饮企业数量集中（分享）逐渐转移到市场份额的质量（共享客户忠诚度）。因此，顾客忠诚及其影响因素的研究对于餐饮业来说是非常重要的。基于因子分析的使用和结构方程模型分析朝阳区北京市餐饮企业的顾客忠诚度的调查显示，了解北京市居民餐饮企业的忠诚度，并探讨其影响因素及改进，提出餐饮企业应注重产品质量和服务质量，强调客户满意度管理的加强特色，塑造良好的企业形象，增强客户的信任。提高餐饮企业转换成本，维护和提高顾客忠诚度。关键词：餐饮企业，顾客忠诚，结构方程模型
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