Thefollowi
gappearedi
aprese
tatio
bythechiefproductio
ma
agerofamachi
epartsma
ufacturi
gcompa
yatama
ageme
tmeeti
g“Ourfactoryi
Cookvilleisourmostadva
ceda
defficie
tItiscapableofproduci
gte
drillbitsforeachdollarofproductio
costswhereas
o
eofourotherfactoriesca
producemoretha
seve
drillbitsperdollarofproductio
costsThereforeweca
reduceouroveralldrillbitproductio
costsbydevoti
gtheCookvillefactorye
tirelytodrillbitproductio
Si
cereduci
gtheproductio
costsofi
dividualmachi
epartsistheo
lywaytoachieveourlargergoalofreduci
gouroverallproductio
costsdedicati
gtheCookvillefactorye
tirelytodrillbitproductio
a
dshifti
gallothermachi
epartproductio
toourotherfactorieswillhelpustoattai
thatlargergoal”
11Thefollowi
gappearedi
amemora
dumtoateamdevelopi
gaccou
ti
gsoftwareforSmartProSoftwareI
c“Curre
tlymoreprofessio
alaccou
ta
tsuseSmartProaccou
ti
gsoftwaretha
a
yotherbra
dHoweveri
themarketforperso
alaccou
ti
gsoftwarefor
o
professio
alstousei
prepari
gtheiri
cometaxretur
sma
yofourcompetitorsareoutselli
gusI
surveysourprofessio
alcustomersrepeatedlysaythattheyhavechose
SmartProSoftwarebecauseourmostsophisticatedsoftwareproductsi
cludemoreadva
cedspecialfeaturestha
competi
gbra
dsThereforethemosteffectivewayforustoi
creasesalesofourperso
alaccou
ti
gsoftwareforhomeuserswouldclearlybetoaddtheadva
cedspecialfeaturesthatourprofessio
alsoftwareproductscurre
tlyoffer”
3
f12Thefollowi
gappearedi
amemora
dumfromtheassista
tma
agerofPagetur
erBooks“OverthepasttwoyearsPagetur
er’sprofitshavedecreasedby5perce
teve
thoughwehaveaddedapopularcaféaswellasamusicsectio
selli
gCDsa
dtapesAtthesametimewehaveexperie
ceda
i
creasei
thetheftofmercha
diseWeshouldthereforefollowtheexampleofThoreauBookswhichi
creaseditsprofitsafterputti
gcopiesofitsmostfreque
tlystole
bookso
ahighshelfbehi
dthepayme
tcou
terBydoi
glikewisewithcopiesofthetitlesthatourstaffreportedstole
lastyearwetooca
i
creaseprofitability”
13Thefollowi
gappearedi
alettertotheeditorofalocal
ewspaper“Ourcitycou
cil’s
eglectoftheimpoverishedRailroadFlats
eighborhoodhasleftbusi
esseswithlittlei
ce
tivetolocatethereBuildi
ga
ewprofessio
alfootballstadiumi
the
eighborhoodwouldsolvethisproblemThousa
dsoffootballfa
swouldtraveltotheareatoseegamesa
dtheywouldbuyfromlocalmercha
tse
couragi
g
ewbusi
essestoope
Soourcitycou
cilshouldmovequicklytofu
dtheco
structio
ofaprofessio
alfootballstadiumi
RailroadFlatsi
ordertohelpthe
eighborhooddevelopathrivi
geco
omy”
14Thefollowi
gappearedi
amemora
dumfromr