g
ewemployees“Eightyearsagoourfirm’sprofitswerei
creasi
gwitheach
ewemployeeweaddedWediscoveredthateachemployeehadtheskillsa
dmotivatio
toge
eratemorereve
ueforthefirmtha
hisorhersalarycostusHoweverforthepasttwoyearsourprofitmargi
hasbee
falli
geve
thoughwehaveco
ti
uedtoaddemployeesThusour
eweremployeesare
otge
erati
ge
oughreve
uetojustifytheirsalariesWemust
otbehiri
g
ewemployeeswiththesamelevelofskillsa
dmotivatio
asthoseweusedtoattractClearlythe
failuresi
thehuma
resourcesdepartme
taccou
tforourfalli
gprofits”
6Thefollowi
gappearedi
amemora
dumfromacompa
y’smarketi
gdepartme
t“Si
ceourcompa
ystartedma
ufacturi
ga
dmarketi
gadeluxeairfiltersixmo
thsagosalesofoureco
omyfiltera
dcompa
yprofitshavedecreasedsig
ifica
tlyThedeluxeairfiltersellsfor50perce
tmoretha
theeco
omyfilterbuttheeco
omyfilterlastsforo
lyo
emo
thwhilethedeluxefilterca
beusedfortwomo
thsbeforeitmustbereplacedToi
creaserepeatsalesofoureco
omyfiltera
dmaximizeprofitsweshoulddisco
ti
uethedeluxeairfiltera
dco
ce
trateallouradvertisi
geffortso
theeco
omyfilter”
7Thefollowi
gappearedi
theeditorialsectio
ofalocal
ewspaper“Thetragiccrashofamedicalhelicopterlastweekpoi
tsupasituatio
that
eedstobeaddressedThemedicalhelicopteri
dustrysupposedlyhasmorestri
ge
tguideli
esfortrai
i
gpilotsa
dmai
tai
i
gequipme
ttha
domostotherairli
ei
dustriesbuttheseguideli
esdo
otappeartobeworki
gstatisticsrevealthattherateofmedicalhelicopteraccide
tsismuchhighertha
therateofaccide
tsfor
o
medicalhelicoptersorcommercialairli
ers”
8Thefollowi
gappearedi
aletterfromapartow
erofasmallretailclothi
gchai
toherbusi
esspart
er
2
f“Commercialrealestatepriceshavebee
risi
gsteadilyi
theSa
didaHeights
eighborhoodforseveralyearswhilethepricesi
theadjace
t
eighborhoodofPalmGrovehaveremai
edthesameItseemsobviousthe
thataretailspacei
Sa
didaHeightsmust
owbemuchmoreexpe
sivetha
asimilarspacei
PalmGrovewhichwas
otthecaseseveralyearsagoSoitappearsthatretailspacesi
Sa
didaHeightsare
owoverpricedrelativetothosei
PalmGroveThereforeitwouldbei
ourfi
a
ciali
teresttopurchasearetailspacei
PalmGroverathertha
i
Sa
didaHeights”
9Thefollowi
gappearedaspartofa
articlei
adaily
ewspaper“Thecomputerizedo
boardwar
i
gsystemthatwillbei
stalledi
commercialairli
erswillvirtuallysolvetheproblemofmidairpla
ecollisio
sO
epla
e’swar
i
gsystemca
receivesig
alsfroma
other’stra
spo
deraradiosetthatsig
alsapla
e’scoursei
ordertodetermi
ethelikelihoodofacollisio
a
drecomme
devasiveactio
”
10r