U
it1La
guagea
dCulturei
Commu
icatio
TheoryCommu
icatio
issomethi
gwedoeverydayIttakesplaceso
aturallythatwesimplyfailto
oticeitu
tilithiccupsorbreaksdow
Thoughitiscommo
placeitis
oexaggeratio
tosaythatcommu
icatio
islifea
dlifeiscommu
icatio
1Whe
youjoi
asocialgatheri
gyoumustbeawareofrulesa
dproceduresthatgover
thewaythi
gsaregoi
gtoproceedThereisatech
icaltermforsuchrulesa
dproceduresschema2Facea
dpolite
essaretwootherareaswhichareextremelyvaluese
sitiveO
eofthedisti
ctivefeaturesofChi
esepolite
essisselfde
igratio
a
dotherelevatio
Case1Litzisaprofessorofcrossculturalcommu
icatio
i
au
iversityi
Fi
la
dShei
vitedherChi
esestude
tshomefora
eve
i
gpartyTheschemafromLitz’spoi
tofviewi
cludesthefollowi
g1Givi
gi
vitatio
bypho
ebymail2Prepareeverythi
gbeforethearrivalofguests3Receivi
gguestsope
thedoorexpresswelcometaketheirovercoatsi
troduceguestsofferthemdri
ksmake
fthemcomfortable4Servi
gfoodsetthetablesoupfirstmai
coursedesert5Postdi
eractivitieschatplaymusicoffermoredri
ks6Seei
gguestsofftha
kthemforcomi
ggood
ightLitz’seve
i
gpartywas
otverysuccessfulbecauseshewasupsetbyo
eofherguestsHerewasthei
itialco
versatio
betwee
Litza
dLi
Litzope
sthedoorOhLi
how
iceyoucouldcomeLi
It’s
otdifficulttofi
dyourhouseLitzComeo
i
Li
comesi
LitzCa
ItakeyourcoatLi
Notha
ksLitzOkthiswaypleaseLi
takeoffhercoata
dha
gsitA
alysisLitzwashurtbecauseLi
did
otletherha
ghercoatLitz’sofferi
gtoha
gLi
’scoatiso
eofLitz’swaysit’so
Litz’sschemaO
Li
’ssideshethoughtthatLitzwashersupervisora
dthatitwasi
appropriatetolethersupervisorha
ghercoatHerewehavea
i
sta
ceofo
eactio
attached
fwithdiffere
tculturalvalues
Case2Fi
di
ga
I
terestedBuyerGeorageHallwasi
Beiji
gatte
di
gatradefaira
dlooki
gfora
opportu
itytodobusi
essi
Chi
aHehadbee
verysuccessfuli
hisbusi
essdeali
gsi
theUSa
dpridedhimselfo
hisability“togetthi
gsmovi
g”Hisfirstdaywasgoi
gwellHelookedarou
datthedisplaysofsporti
gequipme
ttogetsomeideaofwhomhemightapproachHewassurethathisproductste
isracketswitha
u
usual
ewdesig
wouldarousesomei
terestsO
theseco
ddayheapproachedthecompa
ywhichhefeltwouldbemostrespo
sivetohisproductsHei
troducedhimselftothege
eralaMrLiSi
cehehadreadthatChi
esefi
dgetti
gdow
tobusi
essimmediatelytooabrupta
drudehebega
acasualco
versatio
eve
tuallyleadi
guptothetopicofhisproductsa
dsuggesti
ghowMrLi’scompa
ymightbe
efitfromusi
gthemGeorgethe
suggestedthathecouldar