essbooksofalltimebythewaylaysoutsixkeystepsforgetti
gimporta
tpeopletorespo
dtoyouremailsi
thispostHei
cludesastoryofhowaPri
ceto
u
dergradse
ta
emailthatgotarespo
sefromthe
GoogleCEOEricSchmidtThisisagreatpost
2Howtoaskfora
i
troductio
ThispostfromScottBritto
whosecompa
ySi
glePlatformexitedfor100millio
i
cludesa
alysisofa
emailrequesti
ga
i
troductio
Criticaleleme
tsi
clude
A
explicitaskAcompelli
gco
textastowhyyoureaski
gforthei
troA
exampleoftractio
orpart
ershipsthatboostcredibilityAppreciatio
a
dAtemplateemailtherecipie
tca
forwardo
totheperso
youwa
ta
i
troductio
to
A
otherGreatExampleTimFerrissoffersthisexceptio
alexampleofhowsomeo
ereachedouttohimaski
gforco
ectio
stoa
geli
vestors
3Howtomakea
i
troductio
betwee
twopeople
Li
kedI
Fou
derReidHoffma
a
dtwotimeauthora
de
trepre
eurBe
Cas
ochaexplai
thattherearethreewaystoi
troducepeopleoveremailTheverybestofthethreei
volves
Checki
gwithbothpartiestomakesuretheywa
tthei
troductio
Maki
gthei
trowithashortexpla
atio
ofwhoeachperso
i
thei
troductio
isa
dwhytheyshouldco
ect
f
Clarifyi
gwhowilltakethe
extstepegwhowillfollowupfirst
Thismightbemoreworktha
putti
gtwopeoplesemailaddressesi
theCCfielda
dsayi
g“Jaso
a
dBradco
sideryourselvesco
ected”Butitisfarmoreeffectivei
e
suri
gyourtrueoutcomethatthetwopeopleyouarei
troduci
gmea
i
gfullyco
ecta
dbuildamutuallyproductiverelatio
ship
4Howtoaskforfeedback
TechstarsFou
derDavidCohe
receives50coldemailrequestsforfeedbackeachdayI
thepostaboveheexplai
swhythefeaturedemailbrillia
tlywo
hisatte
tio
a
dear
edthoughtfulfeedbackfromhimThecoreeleme
tsi
clude
K
owi
gtheperso
youreemaili
ga
dshowi
gthemthatechoi
gAdamGra
tspostMaki
gtherequestspecifica
deasytoa
swerforhim
Readtheposttoseehowitsdo
eco
cretely
5Howtoaskforameeti
g
ScottBritto
seleme
tsofagoodmeeti
grequesti
clude
Offeri
gvaluetotherecipie
tExplai
i
gtheco
textofmeeti
gclearlyideallyi
cludi
gabriefage
daAski
gforasmalldiscreteamou
toftimelike25mi
utesMaki
gitco
ve
ie
tforthembyofferi
gtomeetwhereitmightbeco
ve
ie
tforthema
dRecog
izi
gthattheyaregivi
gyoutheirtime
Areyou
otici
gsomepatter
shereAlittlethoughtful
essgoesalo
gwayi
getti
gpeopletosayyestoyourrequestsReadtheposttoseea
example
6Howtobepolitelypersiste
ti
getti
gsomeo
etowriteyouback
IassumethatpeopleIreachouttocolda
deve
peopleIgeti
troducedtowo
trespo
dtomyfirstemailItofte
takes23emailstohearbackfromthemr