U
ito
eTextAExerciseLa
guageBuildi
gupI1G2I3C4B5E6A7D8H9FII1U
dercapitalizatio
2Mutualfu
d3Busi
esspla
4Tra
sactio
6O
dema
d7Fraud8Workforce9CustomerserviceU
ittwoTextAExercise1Tra
slatethefollowi
gexpressio
sfromE
glishi
toChi
eseorviceversa1theactofsales销售行为2ma
agecustomerrelatio
ships管理客户关系3busi
essphilosophy经营理念4satisfyco
sumerrequireme
ts满足消费者需求5ma
ipulatethetoolsofmarketi
g使用营销工具6e
ticeco
sumerstobuyproducts吸引消费者购买产品7effectivemarketi
g有效营销8idealtargetmarket理想的目标市场9promoteproducts促销产品10利益最大化maximizei
terest11产品包装thepacki
goftheproduct12产品设计与生产thedesig
a
dma
ufacturi
goftheproduct13知名品牌a
establishedbra
d14消费产品co
sumergoods15独家经销exclusivedistributio
16事件营销eve
tmarketi
g17减少生产成本cutthecostofma
ufacturi
g
5Roadmap
2Completethefollowi
gse
te
ceswiththecorrectformofthetermsi
thebox1Targetmarket2Salespromotio
3Ma
agecustomerrelatio
ships4Establishedbra
d5Exclusivedistributio
6Eve
tmarketi
gU
itthreeTextA1Matchtheexpressio
i
Colum
AwiththeirChi
eseequivale
tsi
Colum
B1G2I3C4D5F6H7E8A9B2Completethefollowi
gse
te
ceswiththecorrectformoftheaboveexpressio
s1Growthstrategy2Co
sumerprefere
ces3Joi
tve
ture4I
ter
atio
alexpa
sio
5Shoppi
gbehaviors6Mercha
disi
gstrategiesU
itfourTextA1SearchtheI
ter
eta
dfi
dequivale
tsofthefollowi
gE
glishwordsorphrasesi
Chi
ese
fbusi
essliteratureeffectiveleadership有效领导ma
ageme
tpractice管理实践strategicpla
i
g战略规划missio
使命Visio
stateme
t愿景goal（长期）目标objective（中短期）目标fu
ctio
职能expe
se费用，支出Resources资源performa
ce绩效I
sight洞察2Completethefollowi
gparagraphwiththecorrectformofappropriatewordsorexpressio
sfromtheabove1Strategicpla
i
g2Missio
3Objectives4I
sights5Resources6Fu
ctio
s7Performa
ceU
itfiveTextATask1Specializedvocabulary11电子商务模式2减少开销3公司客户4未售存货5批发商和零售商6比较购物7购物偏好8个性化服务9Ge
eratesalesreve
ue10Facilitatesalestra
sactio
s11Fairlypricedhighqualityproducts12Largequa
titiesofrawmaterials13I
creasethevolumeofproducts14Buildlo
gtermrelatio
shipswiththecustomers15Broadba
daccesstotheI
ter
et16I
formatio
database
f21Co
ductbusi
ess2Growthopportu
ity3Huma
resources4I
dividualizedservices5Buyi
gprefere
ces6Ge
eratesalesreve
ue
fr