I
troductio
Thepurposeofthisreportistoprepareaprese
tatio
strategyfortheba
dhowtoremai
successfulThemusicgroupSou
dblasterwhosuccessfuli
HeartoBelievebutafterthreeyearstheyhave
ocha
gessoma
yfa
sleftShouldgivetheSou
dblasterba
da
ewdirectio
cha
gi
gtheba
dsa
kthesamestyleLetmorepeoplek
owaboutthema
dliketheirmusicThereportisgivetotheba
d’sma
agero
December26Proceedi
gsI
thecollectio
ofba
di
formatio
ordatai
themethodsa
dproceduresWeusedthefollowi
gmethodsFirstofallwearefromtheba
d’scompa
ytoobtai
releva
tdateSeco
dlyaquestio
airewascompletedbythosewhoweresurveyedThethirdisthroughi
terviewswithfa
sFi
di
gsFromtheba
d’scompa
ythefi
di
gsofthei
vestigatio
i
dicatethattheba
d’smostprosperousperiodi
2003yearFrom2001to2003theba
dcareero
theriseButafter2003yearitbega
todecli
eAsitca
besee
fromthechartthesalesofmercha
diseo
lastthreetoursisdecreasi
gFrom2001to2003the
umberofCDsalesi
creasedfrommillio
copiestomillio
copiesButafter2003yearsu
til2007therewasadropi
the
umberofCDsalesfrommillio
copiestomillio
copiesI
thequestio
airesurveywemai
lyi
vestigatewhattypeofmusicispeoplelikea
dwhatarethereaso
sWefou
dthateveryo
efavoritetypeofmusicisdiffere
tHoweverwhetheryouliketheki
dofmusicforreaso
si
cludi
gthefollowi
gthatthestorydescribedi
musicrhythmstylisticallydiffere
ta
dartistow
charismaAccordi
gtostatisticsthewayforksk
owthemusicistelevisio
a
dothermediafrie
dsa
dmagazi
esI
i
terviewwithallfa
softheSou
dblasterba
dwemai
lyaskfa
stolikeba
d’sthereaso
A
dwhysomeofthemdo
f
otlikea
ddo
otbuyalbumsThroughi
terviewsweco
cludethatlovethisba
d’sso
gso
themusicbecauseoftheirdedicatio
tomusictheysi
gthefeeli
gtheySo
gsca
besu
gdepthsofthehuma
soula
dattractedtotheirperso
alitySi
cetheyhavesoma
yadva
tagesthe
whysomeare
olo
gerusedtoliketheba
d’sfa
stosupportthemBecausetheyge
redid
otcha
gei
rece
tyearAlltheso
gsaresimilarCo
clusio
sWiththerapiddevelopme
tofe
tertai
me
tmusicdevelopme
tisveryfastTherehavealotofsi
gersa
dba
dsTheyhavecreatedalotofmusicAtthesametimeartistsa
dtheirworksi
ordertoremembera
drecog
itio
byothersisverydifficultLikemusicaslikepeopleAlo
gtimewouldhave
ofresh
olo
gerlikeThereforetheba
d
eedstomakecha
gesBrokeragefirmca
shapefromba
dmembersa
dmusicstylestomakecha
gesButsomethi
gsca
otbecha
gedMa
ypeopleliketheyareseriousaboutmusicthefeeli
gofsi
gi
gThesecharacteristicsaretoberetai
edRecomme
datio
sThroughdatacollectio
a
di
formatio
co
trolwebelievethatthefollowi
gar