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录
序言5一、传统经济下企业战略的设计模式，其本身存在的缺陷及应采取的对策6
（一）传统经济下企业过于追求数量规模6（二）传统经济下企业偏好“大而全”或“小而全”6（三）缺点诊断及对策6（四）竞争激烈时代的战略选择，中国企业面临挑战中国企业急需核心竞争力71、计划经济体制及其向市场经济接轨72、缺乏明确的竞争优势战略导致竞争不得要领73、制度基础薄弱造成了“造血”功能低下74、企业处在技术引进阶段，没有形成具体竞争力的核心产品75、市场意识淡漠造成市场竞争力不占优势7
二、解读核心竞争力8
（一）核心竞争力概念界定81、核心竞争力的定义82、核心竞争力和竞争力的区别r