ClassHourTitleTeachi
gObjectives
3U
it3Trademarks123ide
tifytrademarksusuallysee
i
allki
dsofbusi
essactivitiestra
slateChi
essa
dE
glishtrademarksu
dersta
da
dusetheco
versio
methodtotra
slate
Teachi
gfocusesa
ddifficulties
Focuses：1li
guisticfeaturesoftrademarka
dtra
slatio
skills2ide
tify
ormaltrademarks3co
versio
Difficulties：1co
versio
of
ou
sadjectiveverbadverba
dprepositio
2culturediffere
cesi
trademarktra
slatio
Basedo
keypoi
tsa
dco
te
tso
textbookswithi
troduci
gtheuseagei
realbusi
essactivitiestotrai
upstude
ts’busi
essE
glishla
guagetra
slatio
Questio
i
g→lear
i
g→summarizi
g→practici
g
Teachi
gMethods
Teachi
gProceduresCalltheroll（2mi
utes）
Part1Warmi
gupquestio
s8mi
utes1Questio
sforthoughta
ddiscussio
Asko
estude
ttogivesomeexamplesoftrademarka
dtheirtra
slatio
sPart2NewcourseStateme
t（120mi
utes）1Explai
the
ewwordsa
dexpressio
softhetext2I
troductio
Atrademarktrademarkortrademarkisadisti
ctivesig
ori
dicatorusedbya
i
dividualbusi
essorga
izatio
orotherlegale
titytoide
tifythattheproductsorservicestoco
sumerswithwhichthetrademarkappearsorigi
atefromau
iquesourcea
dtodisti
guishitsproductsorservicesfromthoseofothere
titiesAtrademarkistypicallya
amewordphraselogosymboldesig
imageoracombi
atio
oftheseeleme
tsThereisalsoara
geof
o
co
ve
tio
altrademarkscomprisi
gmarkswhichdo
otfalli
tothesesta
dardcategoriessuchasthosebasedo
colorsmellorsou
dTheformatio
sofbra
d1Proper
ou
people’s
ameplacea
dthe
amefromlege
d由人名地名神话传说中的人物文学作品中的人物和地名构成Be
z自该车的发明人的姓氏Nike取自希蜡神化中胜利女神的名字2ordi
arywords普通词汇the
ameofa
imalsa
dpla
ts
umbers由动植物名称数字褒义的形容词构成Diamo
d手表Clea
a
dClear洗面奶3createdwords臆造词汇Sprite饮料spritTimex手表timeCo
tac药品co
ti
uousactio
Klee
ex面巾纸clea
a
dexcelle
t
1
f3CharacteristicesoftrademarkBei
gSimplea
dEasytoPro
ou
cea
dMemorizeMostwidelyk
ow
trademarksarei
shortformegNikeSo
yI
dicati
gtheProduct’sCharacteristicsSafeguard舒肤佳Bei
gDisti
ctivefromSimilarProductsArousi
gDesirableAssociatio
4Tra
slatio
oftrademarkTra
sliteratio
Lipto
立顿红茶Parker派克钢笔Motorola摩托罗拉BlueBirdMicrosoftCrow
蓝鸟汽车微软电脑软件黄冠汽车Hei
z亨氏米粉Peak运动鞋Poiso
百爱神
Freetra
slatio
Liberaltra
slatio

Combi
atio
oftra
sliteratio
a
dliberaltra
slatio

Puma彪马CocaCola可口可乐Simmo
s席梦思Jetta捷达OilofOlay玉兰油A
way安利Note：：1r