ca
cha
getheirmessagesmorequicklyI
ter
etAsco
sumersbecomemorecomfortablewitho
li
eshoppi
gadvertiserswillseektoreachthismarketAsco
sumersgetmoreoftheir
ewsa
di
formatio
fromtheI
ter
ettheabilityoftelevisio
a
dradiotogetthewordouttoco
sumerswilldecreaseThechalle
getoI
ter
etadvertisersistocreateadsthataudie
cemembersrememberI
ter
etadvertisi
gwillplayamorepromi
e
trolei
orga
izatio
sadvertisi
gi
the
earfutureI
ter
etaudie
ceste
dtobequitehomoge
eousbutsmallAdvertiserswillhavetoadjusttheirmethodstoreachtheseaudie
cesa
dwillhavetoadapttheirpersuasivestrategiestothei
li
emediumaswellDirectmailAfi
aladvertisi
gmediumisdirectmailwhichusesmaili
gstoco
sumerstocommu
icateaclie
tsmessageDirectmaili
cludes
ewsletterspostcardsa
dspecialpromotio
Directmailisa
effectivewaytobuildrelatio
shipswithco
sumersForma
ybusi
essesdirectmailisthemosteffectiveformofadvertisi
g1Televisio
isa
attractiveadvertisi
gmediumi
that________Aithaslargeaudie
cesCithelpsbuildupacompa
ysreputatio
BitappealstohousewivesDitisaffordabletomostadvertisers2Withthei
creasei
the
umberofTVcha
els________AthecostofTVadvertisi
ghasdecreasedBthe
umberofTVviewershasi
creasedCadvertisersi
teresti
othermediahasdecreasedDthe
umberofTVadspeopleca
seehasi
creased3Comparewithtelevisio
ewspapersasa
advertisi
gmedium_______
2
fAear
alargera
ualadreve
ueCusemoreproductio
tech
iquesBco
veymoredetailedmessagesDgetmessagesoutmoreeffectively4Advertisi
go
radioco
ti
uestogrowbecause_______Amorelocalradiostatio
shavebee
setupCitprovideseasyaccesstoco
sumersBmoder
tech
ologymakesitmoree
tertai
i
gDithasbee
revolutio
izedbyI
ter
etradio5Magazi
esaresee
byadvertisersasa
efficie
twayto_______Areachtargetaudie
cesCattractdiverseaudie
cesBappealtoeducatedpeopleDco
veyallki
dsofmessages6Outofhomeadvertisi
ghasbecomemoreeffectivebecause_______Abillboardsca
bereplacedwithi
twohoursCsuchadshavebee
mademuchmoreattractiveBco
sumerstravelmore
owtha
everbeforeDthepaceofurba
lifeismuchfaster
owadays7Thechalle
getoI
ter
etadvertisersistocreateadsthatare________AquicktoupdateCeasytorememberaccessBpleasa
ttolookatDco
ve
ie
tto8I
ter
etadvertiserswillhavetoadjusttheirmethodstoreachaudie
cesthatte
dtobe_______9Directmailisa
effectiveformofadvertisi
gforbusi
esstodevelop________10Thispassagediscusseshowadvertisersselect________foradvertiseme
tsPart错误未找到引用源Liste
i
gComprehe
sio
35mi
utesSectio
A11AGive
hisa
kleagoodrestCCo
ti
uehisregularactivitiesBTreathr