本科生毕业论文
题目：CulturalDiffere
cesi
E
glishChi
eseAdvertiseme
t
Tra
slatio

专
业英语
姓
名赵普义
学
号2011015475
成
绩
指导教师侯雅丽
2014年1月
fTitle
CulturalDiffere
cesi
E
glishChi
eseAdvertiseme
tTra
slatio
AbstractAstheproductofcultureadvertiseme
tdirectlyreflectscloserelatio
shipbetwee
la
guagea
dculturePerfectadvertisi
gla
guageisgoodforselli
gtheproductAtthesametimetheworldisgetti
gi
creasi
glyglobalizedtherearemorea
dmorecommu
icatio
a
doperatio
ofcrossculturaladvertiseme
ttra
slatio
reflectthecommercialactivitiesThereforetra
slatorshavetoco
verttheideasa
dthoughtsbehi
dthese
te
cesi
tothetargetla
guagebyapplyi
gthek
owledgeofthetargetcultureThispaperstudiesthesituatio
ofculturediffere
cesi
advertiseme
ttra
slatio
Keywordsadvertisi
gtra
slatio
culturediffere
cela
guage
1I
troductio
11Backgrou
dI
troductio
Withthedevelopme
tofoursocialistmarketeco
omysi
ceChi
a’sope
i
ga
dReformadvertisi
ghasbee
developi
gataspeed
oo
ecouldhaveimagi
edSi
ceCococolabecamethefirstAmerica
productavailablei
Chi
ai
1979foreig
productshavebee
floodi
gi
toChi
aWiththerapiddevelopme
tofi
ter
atio
albusi
essi
theworldthereisagrowi
g
eedforefficie
ti
ter
atio
aladvertisi
gtra
slatio
i
orderthattheseproductscouldbeacceptedbyco
sumerseasilyI
ter
atio
aladvertisi
gtra
slatio
isofgreatsig
ifica
cei
i
ter
atio
alizi
gofChi
a’se
terprisea
dope
i
gtheglobalmarketformadei
Chi
aproductsu
derthecircumsta
ceofglobalizatio
ofworldeco
omyThereforetherehasbee
agreatma
yofscholarswhohavestudiedadvertisi
gtra
slatio
fromvariousperspectivesMorea
dmorebooksa
darticlesaboutadvertisi
gtra
slatio
haveplayeda
importa
trolei
howtopromotethesalesofcommoditiesabroadHoweverthestudiesofadvertisi
gtra
slatio
aregive
e
oughatte
tio
Therearetworeaso
sthattheauthormakesadecisio
tostudythetopico
theo
eha
dalo
gwiththefastdevelopme
tofthei
ter
eta
di
formatio
commu
icatio
tech
ologythei
ter
atio
aladvertisi
gwouldbepromotedtoa
ewstepa
dtheadvertisi
gtra
slatio
woulde
joyu
precede
teddevelopme
tTheimporta
ceofadvertisi
gtra
slatio
tellsitsow
taleo
theotherha
dthestudyofadvertisi
gtra
slatio
eedstobeimprovedforagreat
umberofscholarshaveo
lya
alyzedtheexamplesa
dstrategiesofadvertisi
gtra
slatio
sketchilyI
ordertomaketheChi
eseE
glishadvertisi
gtra
slatio
moresatisfactorythisthesisfocuseso
thea
alysisofcrossculturepragmaticfailurei
Chi
eseE
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gtra
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a
dexami
esappropriatestrategiesfordoi
gthetra
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wellA
ycou
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atio
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u
iquetraditio
alculturesi
cludi
gvaluesmodesofthi
kr