Busi
esspla
forthepetmarket

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业

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Miracle
Nov－２２－２００９

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EXECUTIVESUMMARY
Petssoldo
themarkettodayisverylargea
i
creasi
g
umberofyou
geragegroupsliketokeepaspetsa
dtotheirpart
ersThey
oto
lysatisfiedwithasimplefeedi
gbutalsoregardthemastheirpare
tsBecausetheyhavethisme
talitytheotherreleva
tmarketcamei
tobei
ga
dpetspetgroomi
ghealthcarea
dsoo
Atprese
ttherearealreadyma
ysuchi
stitutio
sabroadma
ydomesticfirstli
ehasalsobee
developedcitiesasimilarorga
izatio
butduetotech
icalreaso
sa
dotheraspectsofasi
gle
atio
alcompariso
ofma
yofthesei
stitutio
s
I
developedcitymarketsthereexistsalackageofallpackageorga
izatio
forallki
dofpetservicesI
seco
dli
ecitiessomeserviceorga
izatio
sforo
lyo
eki
dofpetstillhavealargemarketsharebutwe
eedamoreeffectivesolutio
todevelopmarketthereFortheco
sideratio
ourprogramistodesig
themarketi
Na
i
gthroughtheprogramweca
fi
damoreeffectivewaytolear
howthepetservicemarketworksa
dhowtoexplorepote
tialbusi
essopportu
ity

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TableofCo
te
t
1I
troductio
2Curre
tmarketi
gsituatio
3Swota
alysis4Objectives5Marketi
gstrategy6Actio
programmes7Budget8Co
trol9Co
slusio


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1I
troductio
11Orga
izatio
HeadquartersChairma
Ge
eralMa
agerFi
a
ceDepartme
tI
vestme
tDepartme
tMarketi
gDepartme
tdeputyge
eralma
agercustomerservicedepartme
tadvertisi
gdepartme
tthedepartme
theadsemployees
Chai
storesstorema
agermedicalgroupsbeautygroupphotographygrouppublicrelatio
sgroupsalesgroup
2Curre
tmarketi
gsituatio
Peti
dustryiscurre
tlyo
themarkettherearema
ysimplepetsaleshopHoweverregardi
gthepetoftheserviceage
ciesi
thecou
tryo
lyaverysmallprese
cei
somedevelopedsmallerfirsttiercitiesstructurepetservicesasi
glestoresuchaso
petcarea
dbeautyItwaslear
edthati
foreig
cou
triesma
ydevelopedcou
trieso
avarietyofpetservicesage
cieshaveaperfectsystemvariousage
cieswidespreadTech
icallyweca
lear
fromthei
troductio
forthei
creasi
glypopular