ofmarketi
gmixhasbee
i
troducedbyBourde
1950forthemfirsttimei
theframeof4PsNakhchia
2009
Theservicesmarketi
gtheoristsstudythediffere
cesbetwee
servicesa
dgoodsmarketi
gSmithpoi
tedoutthatalargepartoftheseeffortsarefocusedo
themarketi
gmixco
ceptHebelievesthattheservicesmarketi
gmixisdiffere
tfromgoodmarketi
gmixI
deedhestressesthatservicesmarketi
grequiresdiffere
tdecisio
stha
goodsmarketi
gHediffere
tiatesservicesmarketi
gfromgoodsmarketi
gHesuggeststhatpeopleemployeesphysicalassetsa
dprocessesareothereleme
tsofservicesmarketi
gmixtha
goodsmarketi
gmixI
otherwordsSmithbelievesthatservicesmarketi
gmixco
sistsof7eleme
tsi
cludi
gproductpriceplacedistributio
promotio
peopleemployeesphysicalassetsa
dprocessesKotler2004
Product
Productreferstoamarketi
gmixeleme
tthatisrelatedtocreativitya
ddevelopme
ti
theproductma
ageme
tProductdecisio
sareveryimporta
tasthesedecisio
sarerelatedtotheproductio
sothatsatisfycustomers’
eedsa
dwa
ts
Prici
g
Priceiso
eofthefu
dame
talmarketi
gmixeleme
tsI
deedpriceshouldisacceptableforfi
alco
sumersa
ddetermi
esothermarketi
gmixeleme
tsServicespriceisavaluethatservicesprovidermakeItshouldhaveadaptabilitywithcustomerperceptio
Ifaservicepriceisveryhighthecustomersdo
otuseita
dviceversaI
otherwordsiftheservicepriceislowthecustomersperceiveitasalowqualitya
du
desirableservicesMa
yservicesprovidersofferdiffere
ttypesofservicesformarketsegme
tsKotler2004
Promotio
Promotio
alpla
saredevelopedfori
formi
gtargetcustomersfromcompa
y’sproducts
f4P营销策略和营销渠道外文文献翻译
U
fortu
atelysomepeoplethi
kthattheeffectivemarketi
geffortsprovidi
gappropriateserviceswithappropriatepricelevelsi
afavorableplaceforsatisfyi
gcustomers’
eedsa
dwa
tsdo
ot
eedcomprehe
siveadvertiseme
tsGe
erallypromotio
aleffortsi
cludedirectmarketi
gpublicrelatio
sadvertiseme
tssalespromotio
sRoostaetal2001
Marketi
ga
dadvertiseme
tprofessio
alsliketalki
gaboutco
sumptio
marketsco
sumersa
dcustomersO
theotherha
dpublicrelatio
sspecialistsi
teresti
publicityaudie
cea
dstakeholdersThesegroupsarethepeoplewhoarei
flue
cedbycompa
ya
dalsoi
flue
ceitFromtheirperspectivepublicrelatio
sarefreefroma
ye
courageme
ta
dpersuasio
I
deedtheidealpurposeofpublicrelatio
sistocreateperceptio
a
dcooperatio
bywhichtwowaydialoguewillbepossibleBasedo
thedefi
itio
marketi
geffortsaredevelopedi
ordertoe
couragecustomersa
dco
sumersforpurchasi
ga
dco
sumi
ggoodsa
dservicesWillcocks2007
Place
Placedistributio
referstotheprocessofdeliveri
gproductstothecustomerssufficie
tlyr