汽车营销销售外文翻译文献
汽车营销销售外文翻译文献
文档含中英文对照即英文原文和中文翻译
原文：TheCompetitiveDy
amicsi
theAutomotiveAftermarketBra
dedProductsa
dPrivateLabelProductsTHEBUSINESSCASE
Throughouttheautomotiveaftermarketi
dustryse
iorexecutivesarefaci
gtherealityofprivatebra
dsSimilardy
amicsexistoutsideoftheautomotiveaftermarketa
darei
te
sifyi
gi
othersectorssuchastraditio
alco
sumergoodsAlsok
ow
as“privatelabel”a
dreferredtoacrossma
yco
sumerorie
tedi
dustriesas“storebra
ds”“co
trolbra
ds”or“ow
bra
ds”theirrisi
gpromi
e
cehasledtopexecutivestoask
Whatissuesa
drisksdoUSbra
dedma
ufacturersfacewithrespecttoprivatebra
ds
Howaremarketforcesdiffere
ttodaytha
i
yearspastHowwillthisla
dscape
1
f汽车营销销售外文翻译文献
evolveHowca
Ibetteru
dersta
dmyoperatio
albli
dspotsi
a
i
creasi
glycompetitive
la
dscapeWhatca
myma
ageme
tteamfocuso
toprotecta
dgrowmybra
dsWheredowe
startWhatarethesimilaritiesa
ddiffere
cesbetwee
theprivatebra
dtre
dsi
the
automotiveaftermarketa
dtheco
sumerproductssectorWhatca
belear
edbyautomotiveaftermarketexecutivesfromtheprivatebra
d
experie
cesi
othersectorsAlthougha
swerstothesequestio
sare
otsimplea
dsomemarketdy
amicsare
ot
yetfullycleartheavailabilityofprivatebra
dsa
dothercompetitivetre
dsaregrowi
gi
theautomotiveaftermarketcommu
ityjustastheyarei
ma
yco
sumerproductsegme
ts
O
eoutofeverythreeco
sumerproductssoldbyo
eofthe
atio
’slargestretailersis
owprivatebra
dupfromo
eoutofeveryfivejustafewyearsagoWithUSprivatebra
dsalesi
thegrocerymarketsurpassi
gwellover80billio
forexampleprivatebra
dsca
olo
gerbeig
oredbyco
sumerproductma
ufacturersTheUSmarketshareofprivatebra
dsi
fooddruga
dmassmercha
tcha
elsismoretha
20perce
taccordi
gtoi
dustrydataresearchfirmsMoretha
80perce
tofco
sumersshoppi
gi
bigboxwarehouseclubsa
dsuperstoresfreque
tlybuystorebra
dsa
ddepe
di
go
thespecificproductcategorymultiplestorebra
dsatatimeRetailersarefocusi
gmoreresourceso
privatebra
di
gtoe
ha
cemargi
si
creaseshelfvelocitya
dexpa
dstoreloyaltya
dtraffic
Privatebra
di
gi
fooddruga
dmassmercha
tco
sumerproductscha
elsis
ota
ewphe
ome
o
orisita
ewco
cepti
theautomotiveaftermarketHowevertherearediffere
cesi
thedegreetowhichprivatebra
dpe
etratio
hasoccurredi
traditio
alco
sumergoodsi
dustriescomparedwiththeautomotiveaftermarketThefactorsgivi
grisetothesediffere
cesi
cludethe
aturea
duseoftheproductsegimmediateco
sumptio
vsdurablegoodstheabilityoftheco
sumertoexerciseprefr