2011雅思阅读模拟试题精选★HowaFre
chma
isrevivi
gMcDo
aldsi
EuropeAWhe
De
isHe
equi
tookoverastheEuropea
bossofMcDo
aldsi
Ja
uary2004,theworldsbiggestrestaura
tchai
wasshowi
gsig
sofrecoveryi
Americaa
dAustralia,butsalesi
Europeweresluggishordecli
i
gO
eexceptio
wasFra
ce,whereMrHe
equi
haddo
easterli
gjobasheadofthegroupsFre
chsubsidiarytosellmoreBigMacstohiscompatriotsHistaskwastoreplicatethissuccessi
all41oftheEuropea
cou
trieswherea
tiglobalisersfavouritee
emyoperatesBSofarMrHe
equi
isdoi
gwellLastyearEuropea
salesi
creasedby58a
dthe
umberofcustomersby34,thebesta
ualresultsi
early15yearsEuropeaccou
tedfor36ofthegroupsprofitsa
dfor28ofitssalesDecemberwasa
especiallygoodmo
thascustomerstooktoseaso
alme
uofferi
gsi
Fra
cea
dBritai
,a
dtoapromotio
i
Germa
ybasedo
thegameofMo
opolyCMrHe
equi
srecipeforrevivalistobemoreope
abouthiscompa
ysoperatio
s,tobe“locallyreleva
t”,a
dtoimprovetheexperie
ceofvisiti
ghis6,400restaura
tsMcDo
aldsisblamedformaki
gpeoplefat,exploiti
gworkers,treati
ga
imalscruelly,polluti
gthee
viro
me
ta
dsimplyforbei
gAmerica
MrHe
equi
sayshewa
tstoe
gagei
adialoguewiththepublictoaddresstheseco
cer
sDHei
troduced“ope
door”visitordaysi
eachcou
trywhichbecamehugelypopularI
Pola
dalo
esome50,visitorscametoMcDo
aldsthroughthevisitorsprogrammelastyear000TheNutritio
I
formatio
I
itiative,lau
chedlastyear,putdetailedlabelso
McDo
aldspackagi
gwithdatao
calories,protei
,fat,carbohydratesa
dsaltco
te
tThedetailsarealsopri
tedo
trayli
ersEMrHe
equi
alsowa
tspeopletok
owthat“McJobs”,thelowpaidme
ialjobsatMcDo
aldsrestaura
ts,aremuchbettertha
peoplethi
kButsomeofhiseffortshavebackfired:lastyearhesparkedaco
troversywiththei
troductio
ofa“McPassport”thatallowsMcDo
aldsemployeestoworka
ywherei
theEuropea
U
io
Politicia
saccusedthefirmofaploytomakecheaplabourfromeaster
EuropemoreeasilyavailabletoMcDo
aldsma
agersacrosstheco
ti
e
tFTostayi
touchwithlocal
eedsa
dprefere
ces,McDo
aldsemployslocalbossesasmuchaspossibleARussia
isru
i
gMcDo
aldsi
Russia,thoughaSerbisi
chargeofGerma
yThegroupbuysmai
lyfromlocalsuppliersFourfifthsofitssuppliesi
Fra
cecomefromlocalfarmers,forexampleSomeoftheFre
chfarmerswhocampaig
edagai
stthecompa
yi
thelate1990ssubseque
tlydiscoveredthatitwas,i
fact,buyi
gtheirproduceA
dithirescelebritiessuchasHeidiKlum,aGerma
model,aslocalbra
dambassadorsGI
hispreviousjobMrHe
equi
establisheda“desig
studio”i
Fra
cetospr