TheEvolutio
oftheCultureofE
terprise
Abstract
Atthetopechelo
sofco
temporarybusi
essma
agersarebecomi
gco
cer
edwiththeu
sustai
abilityofthewaycompa
ies
owoperateAtra
sformatio
ofbasicbusi
essstrategiesappearsmorea
dmorei
dicatedForsuchtra
sformatio
tobeeffectivethecultureofthee
terprisethegoalsitpursuesa
dthevisio
ofthesegoalse
tertai
edbyma
agersa
dcollaborators
eedstocha
geCo
seque
tlythereisagrowi
gquestio
i
goftheviabilityofthetypicalcultureoftodayse
terprisea
dasearchformorefu
ctio
ala
dtimelyco
ceptsforcreati
ga
ewa
dmoretimelyculturalpatter
Theleadi
gedgeofthegloballyoperati
gworldofbusi
essisbecomi
gkee
lyco
cer
edwithcha
gesi
todayssocialeco
omica
decologice
viro
me
tAtthetopechelo
sofma
ageme
ta
i
te
sesearchisu
derwayforuptodatemodesofthi
ki
ga
dacti
gItcomestotheforei
theemphasisma
agersplaceo
corporatestrategycorporateide
titycorporatephilosophyeve
corporateethicsA
orga
izatio
alrevolutio
isu
derwayasma
agersseektocommu
icatetheirvisio
withtheircollaboratorsTheimporta
ceofcommu
icatio
amo
gallbra
chesa
dlevelsofthee
terpriseisbecomi
grecog
izedItisalsorecog
izedthatthecompa
yca
o
lyfu
ctio
whe
peopleu
dersta
dwhatgoalsma
ageme
tpursuesa
dwhattheirow
roleisi
theachieveme
tofthegoals
fE
terprisecultureTheo
goi
gtra
sformatio
ofthee
terprisecultureisapositivefactori
ourcha
gi
ga
du
predictableworldItmea
sthatcompa
iesarebecomi
gmorese
sitivetothecha
gesthatobtai
i
theire
viro
me
ta
dmorereadytorespo
dtothemThe
ewemphasiso
ma
ageme
ta
dcompa
yethicsalsosuggeststhatbusi
essesarewilli
gtoassumetherespo
sibilitythatgoeswiththeirlargerrolei
societyGlobale
terpriseswieldu
precede
tedpowera
di
flue
cea
dthetra
sformatio
oftheirculturewillbeacriticalfactori
decidi
gtheevolutio
ofouri
terdepe
de
tsocioeco
omica
decologicsystemsa
dtherewithouri
dividuala
dcollectfutureThetra
sformatio
ofthee
terprisecultureistimelythecompa
yculturedomi
a
tformostofthisce
turybecameobsoleteItfocusedo
theworki
gsofthee
terprisewithoutmuchregardforitssociala
decologice
viro
me
titoperatedo
thepremisethatthebusi
essofbusi
essisbusi
essifitcomesupwithgoodproductsorservicesitfulfillsallitsobligatio
svisavissocietya
d
atureTheselfce
teredmethodsofthetraditio
alma
ageme
tphilosophy
olo
gerproduceacceptableresultstheyarelikeco
ce
trati
gallo
esskillso
flyi
ga
airpla
ea
dpayi
gsca
tatte
tio
totheairspacei
whicho
eisflyi
gThecaptai
sofco
temporarybusi
essca
otbesolelyco
cer
edwiththei
ter
alfu
ctio
i
goftheiraircrafttheymustalsosetacoursei
refere
cetoclimaticco
ditio
scurre
tr