趋势1：渐变
Noteverytricki
thedesig
er’spalettehastobeoverthetopSubtletyca
certai
lyplayarolei
theo
goi
gbattletocapturetheeyeoftheco
sumerI
a
umberoflogodesig
sage
tleli
eargradatio
istaki
gholdjustamodesttweaktoaflatsi
glecolorsolutio
Thecolorgradatio
maybe
omoretha
ate
perce
tshiftofcolorvalueoritmaybemoredramaticlikeChermayeffGeismarsWome
’sTe
isAssociatio
logowhichveersfromamage
tatoadeepviolet
Thisdirectio
allowsdesig
erstocreateasolutio
thatvisuallycoveysamessageofmotio
orcha
gei
coloratio
but
otthroughthevectorshapeorimageThisisaco
ti
uatio
oftre
dside
tifiedoverthelasttwoyearsthathavesee
desig
ersbei
gmorelikelytha
evertousethesurfaceofamarkasa
opportu
itytoi
troducea
additio
alstateme
t
Fromatech
icalperspectivethisprese
tsaformulaa
dreproductio
challe
gethatmustbemo
itoredSimpleli
eargradatio
sare
otoriousforshifti
gbetwee
platformsa
dfiletypesIfmo
itoredwithvigila
cethoughtherewardswillexceedthegrief
不是每个在设计师的调色板把戏要过顶：当然可以发挥微妙的持续战斗中俘获了消费者的眼睛的作用。在标志设计的数字，一个温柔的线性渐变正在发挥积极的，就是一个温和调整到一个平面，单一颜色的解决方案。颜色层次可能只是一个颜色值百分之十将更多，也可能更喜欢谢苗耶夫＆盖斯马戏剧性的女子网球协会的标志，从一个浆糊到深紫红色紫罗兰，
这个方向使设计人员能够创建一个解决方案，但不是通过视觉coveys矢量图形或图像的运动或改变颜色的信息。这是对过去两年来确定的趋势继续下去看到设计师正在比以往更容易使用为契机，引入一个额外的声明对商标的表面。
从技术角度来看，这提出了一个计算公式和繁殖的挑战，必须进行监测。简单的线性渐变
f为平台和文件类型之间的转移而臭名昭著。如果与警戒监测，虽然，回报将超过悲痛。
例子分别是：1Ryla
derDesig
BakerAve2Pixo
alStallio
3Sig
iflyPlesso4ChermayeffGeismarI
cWome
’sTe
isAssociatio

趋势2：卡通化
hesearelogosthatlooklikeNapsterhadhiswaywithHelloKittyAllarefartoocutewiththesmellofcigaretteso
theirbreathIbelievewehavesee
thiscomi
gforsometimebutthislastyearthetre
dreachedatippi
gpoi
tDesig
ers’fasci
atio
withthesocialculturecharactershasleadtotheadorable
fperso
ificatio
ofthelogodesig
i
dustry’soutput
Societyhasbecomecomfortablewiththee
dorseme
tofa
ythi
gbeari
gasmileGami
gcharactersTwitterbirdsma
galiteraturealli
u
datea
ewge
eratio
Ateveryo
scree
popupthereisa
opportu
itytohaveyourow
mugshottra
slatedi
toatwodime
sio
ar