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tio
shipbetwee
familiesa
dtheirmilkme
.Mr.Basilleeve
hadakeytoourhouse,forthosetimeswhe
itWassocoldoutsidethatweputtheboxi
doors,SO
thatthemilkwould
’tfreeze.A
dIrememberMr.BasillefromtimetOtimetaki
gabreakatourkitche
table,havi
gacupofteaa
dtelli
gstoriesflouthisdelivery.Thereissadly
ohomemilkdeliverytoday.Bigcompa
iesallowedtheproductio
ofcheapermilkthusmaki
gitdifficultformilkme
tocompete竞争.Besides,milkisforsaleevewhere,a
ditmayjust
othavebee
practicaltohaveadeliveryservice。Rece
tlya
0ldmilkboxi
thecou
trysideIsawbroughtbackmychildhoodmemories.It00k‘thomea
dpla
tedito
thebackporch门廊.EverySOofte
myso
so
swillaskwhatitiSIstarttelli
gstoriesofmyboyhood,ofthemilkma
whoS0a
dbroughtusfrie
dshipalo
gwithhismilk56MrBasillegavetheboyaquarteroutofhiscoi
cha
gerA.toshowhismagicalpowerB.topayforthedeliveryC.tosatisfyhiscuriosityD.topleasehismother57Whatca
bei
ferredfromthefactthatthemilkma
hadthekeytotheb啪houseA.Hewa
tedtohaveteathere.B.Hewasarespectableparso
.C.Hewastreatedasafamilymember.
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D.Hewasfullytrustedbythefamily.58Whydoeshomemilkdelivery
olo
gerexistA.Nobodywa
tstobeamilkma
ow.B.Ithasbee
drive
outofthemarket.CIthasserviceISgetti
gpoor.D.Itisforbidde
bylaw.59.Whydidtheauthorbri
gbackhomea
oldmilkboxA.Hemissedthegoodolddays.B.Hewa
tedtotelli
teresti
gstories.C.He
eededitforhismilkbottles.D.Hepla
tedflowersi
it.BThewordadvertisi
greferstoa
yki
dofpublica
ou
ceme
tthatbri
gsproductsa
dServicestotheatte
tio
0fpeople.Throughouthistoryadvertisi
ghasbee
alleffectivewaytopromote促进thetradi
ga
dselli
gofgoods.I
theMiddleAges,mercha
tsa
tsemployed“tow
criers”toreadpublicmessagesaloudtopromotetheirgoods.Whe
pri
ti
gwasi
ve
tedi
thefiftee
thce
turypagesofadvertiseme
tsadscouldbepri
tedeasilya
dwereeitherhu
gi
publicplacesorputi
books.Bythee
doftheseve
tee
thce
turywhe
ewspaperswerebegi
i
gtobereadbymorePeoplepri
tedmaterialsbecameallimporta
twaytopromoteproductsa
dservices.TheLo
do
Gazettewasthefirst
ewspapertosetasidea
placejustforadvertisi
gThiswasSOsuccessfulthatbythee
dofthece
turyseveralcompa
iesstartedbusi
essesforthepurposeofmaki
g
ewspaperadsformercha
ts.Advertisi
gspreadquicklythroughouttheeightee
thce
tury.Adwriterswerestarti
gtoPaymoreatte
tio
tothedesig
oftheadtext.Everythi
g,fromclothestodri
ks,waspromotedwithclevermethodssuchasrer
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