第I页
关于企业品牌创新问题的研究
摘
要
企业发展的根源是企业品牌的发展，伴随着经济全球化、网络化趋势的日益明显和竞争的日益激烈，企业只有不断进行创新才能发展，企业品牌发展的制约因素来源于企业本身机制管理、企业技术优势、企业人才的引入、把握市场动态发展趋势、品牌的管理以及消费者情感的沟通，对企业来讲，同类品牌层出不穷，新品牌的不断上市，市场竞争的不断加剧，能否成功地进行制度创新已经成为企业成败的关键。在制度上创造一种新的土壤，才能使技术创新、市场创新、品牌的创新有效进行，科学技术是第一生产力，品牌的进步是技术进步的最终结果，能够获得消费者信赖度的品牌是企业市场创新、产品创新、技术创新成功的最佳证明，也是企业制度和机制创新、管理创新的成功体现，只有把这些因素加以整合才能使品牌在市场上历久弥新。
关键字：品牌；品牌创新；市场创新；创意
f第II页
Aboute
terprisebra
di
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questio
research
AuthorZhe
gLiyueTutorLiuGuixi

Abstract
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KeywordBra
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f第III页
目
录
一、绪论1（一）课题r