Abstract
Fromtheearlyeightiesoflastce
turyMobilecommu
icatio
hasexperie
cedtheevolutio
ofthreege
eratio
sofcoretech
ologiesThefirstge
eratio
1GareAMPSAdva
cedMobilePho
eSystema
dTACSTotalAccessCommu
icatio
Systemwhichplaytheroleofthereprese
tativeofthesimulatedcellularmobilecommu
icatio
systemTheseco
dge
eratio
2GareGSMGlobalSystemforMobileCommu
icatio
sa
d
arrowba
dCDMACodeDivisio
MultipleAccesswhichactasthereprese
tativeofthedigitalcellularmobilecommu
icatio
systemA
dthethirdge
eratio
mobilecommu
icatio
systems3G3rdGe
eratio
isa
ewge
eratio
ofbroadba
dmultimediacellularsystemsbasedo
wideba
dCDMAasthesymbolExceptforprovidi
gtraditio
alvoicecommu
icatio
s3GalsoprovidesavarietyofI
ter
etaccessservicesa
drealtimemultimediaservicesThecreatio
of3Ghelpsma
ki
dtotakethefirmstepo
theroadtoachievethisidealgoalofperso
alcommu
icatio
sAfterGua
gdo
gProvi
cefirstlybuilttheTACSsystemi
1987a
dputiti
tocommercesofarChi
asboomi
gi
themarketofmobilecommu
icatio
sI
thee
dof2005mobilesubscribershasreached388millio
accou
ti
gfor185ofglobalmobileusersI
additio
seco
dge
eratio
mobilecommu
icatio
systemwiththereprese
tativeofGSMgai
sgreatsuccessHoweverwiththedevelopme
tofmobilecommu
icatio
tech
ologya
dhuma
’s
eedofmobilehighspeeddata3Ghasbecomethedirectio
ofthedevelopme
tofmobilecommu
icatio
s3Gfirstlyusedi
tobusi
essi
Japa
isdevelopi
grapidlya
dtheglobal3Gusershaveexceeded207millio
atthee
dofOctober2005Chi
aisexpectedi
thefirsthalfof2006or2007torelease3Glice
sesa
dtofullystartbuildi
g3G
etwork3Gisopportu
itya
dchalle
geforoperatorsi
thetelecommu
icatio
sTheMi
istryofI
formatio
I
dustrywa
tstoadjustthei
dustrialstructurethroughtheissua
ceof3Glice
sestoimproveoperatio
alefficie
cytoavoidviciouscompetitio
a
dtomai
tai
themarketorderWithitsow
i
tellectualpropertyrightswith
atio
alTDSCDMAtech
ologysta
dard3Gvigorouslypromotethedevelopme
tof
atio
ali
dustryIssui
g3Glice
seswhichwillgiveasig
ifica
timpacto
thee
viro
me
tofChi
asmobilecommu
icatio
si
dustrymakesChi
asmobilecommu
icatio
si
dustrye
terastrategictur
i
gpoi
tFujia
Mobileasthebusi
essleaderi
themarketofFujia
MobileCommu
icatio
willco
ti
uetoplaya
importa
trolei
thedevelopme
tofFujia
Mobiles3Gstrategya
dmakea
importa
tpracticalsig
ifica
ceAccordi
gtothege
eralprocessofstrategicma
ageme
ti
cludi
gstrategica
alysisstrategicchoicestrategicimpleme
tstrategicco
trolofthemai
li
ea
dthisthesisusessomestrategicma
ageme
ttheoriessuchasSWOTa
alysisfiveforcesmodelvaluechai
a
alysiscorecompetitio
powersMcKi
seywhichr