浅析中文商标名的英译O
Tra
slatio
ofChi
eseBra
dName
Co
te
ts
Abstracti摘要ii
1I
troductio
12Mai
Pri
ciples121EasyIde
tificatio
……………………………………………………………………222Atte
tio
ofCulturalDiffere
ce……………………………………………………223CatchyNames………………………………………………………………………424Atte
tio
ofPoliticalFactors…………………………………………………43Ge
eralMethods………………………………………………………………531Usi
gthePi
yi
oftheCharacters…………………………………………5311Adva
tages……………………………………………………………5312Disadva
tages………………………………………………………5313UsefulCo
ditio
s……………………………………………………632FreeTra
slatio
………………………………………………………………6321ImproperSituatio
s……………………………………………………6322SuitableSituatio
s………………………………………………………733Tra
sliteratio
…………………………………………………………………734Homopho
icTra
slatio
……………………………………………………84Curre
tReleva
tSituatio
s……………………………………………………85Ge
eralCriteriaofSuccessfulCases…………………………………………96Co
clusio
10Bibliography11
Ack
owledgeme
ts12
1
fAbstract
I
rece
tyearstheprogressofthetra
slatio
o
bra
d
ameapracticalbra
choftra
slatio
isveryremarkableObviouslytheE
glishChi
esetra
slatio
ofbra
d
amehasdevelopedalotwithe
ormousfamousfruitssuchasCocacola可口可乐，Goldlio
金利来a
dPalarold拍立得Comparativelythetra
slatio
ofChi
eseproductsisless
oticeableAgreatmajorityoftheChi
esetrademark
amesarejusttra
slatedi
tor