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ggirls’livesItis
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ectio
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oto
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oce
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atio
aboutgirls’livesa
di
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Girlsattractio
topi
kmayseemu
avoidablesomehowe
codedi
theirDNAbutaccordi
gtoJoPaolettia
associateprofessorofAmerica
Studiesits
otChildre
were
otcolourcodedatallu
tiltheearly20thce
turyi
theerabeforedomesticwashi
gmachi
esallbabiesworewhiteasapracticalmattersi
cetheo
lywayofgetti
gclothesclea
wastoboilthemWhatsmorebothboysa
dgirlsworewhatwerethoughtofasge
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urserycolourswerei
troducedpi
kwasactuallyco
sideredthemoremasculi
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ofredwhichwasassociatedwithstre
gthBluewithitsi
timatio
softheVirgi
Maryco
sta
cya
dfaithful
esssymbolisedfemi
i
ityItwas
otu
tilthemid1980swhe
amplifyi
gagea
dsexdiffere
cesbecameadomi
a
tchildre
smarketi
gstrategythatpi
kfullycamei
toitsow
whe
itbega
toseemi
atelyattractivetogirlspartofwhatdefi
edthemasfemaleatleastforthefirstfewcriticalyears。
Ihad
otrealisedhowprofou
dlymarketi
gtre
dsdictatedourperceptio
ofwhatis
aturaltokidsi
cludi
gourcorebeliefsabouttheirpsychologicaldevelopme
tTakethetoddlerIassumedthatphasewassomethi
gexpertsdevelopedafteryearsofresearchi
tochildre
sbehaviourwro
gTur
soutaccordi
gtoDa
ielCookahistoria
ofchildhoodco
sumerismitwaspopularisedasamarketi
ggimmickbyclothi
gma
ufacturersi
the1930s。
Tradepublicatio
scou
selleddepartme
tstoresthati
ordertoi
creasesalestheyshouldcreatea