gwhichtheycall“smellwashi
g”“It’sprettydisho
est”saysMarkSilbergeldHeru
sa
orga
izatio
thatchecksoutproductsforco
sumersThescie
tistshiredtodesig
thesce
tsdisagree“There’ssoftbackgrou
dmusicThere’sspeciallighti
gThere’reallsortsofbellsbei
gused”saysDrHersh“why
otsmells”“O
ereaso
why
ot”saysSilbergeld“isthat
fsomepeopleareallergictocertai
sce
tspumpedi
toproductsorstores”Butthereisawholeothersidetothisdebate“dothesmellsreallywork”Sofarthereislittleproofo
ewayortheotherButDrHershhasru
somei
teresti
gexperime
tsI
o
eofHersh’sexperime
ts31volu
teerswereledi
toashoestorethatsmellsslightlylikeflowersLatera
othergroupshoppedi
thesamestorebutwith
oflowerodorDrHershfou
dthat84oftheshoppersweremorelikelytobuytheshoesi
theflowersce
tedroombutHershfou
doutsomethi
geve
stra
ger“Whetherthevolu
teersliketheflowersce
tor
otdid
’tmatter”Hershsays“Somereportedthattheyhatedthesmellbuttheystillweremorelikelytobuytheshoesi
thesce
tedroom”Questio
s29to31arebasedo
thepassageyou’vejustheardQ29Whyaresomepeopleagai
sttheuseofsmellstoattractcustomersQ30WhatisDrHersh’sattitudetotheuseofsmellsforbusi
essQ31WhatdidHersh’sexperime
tshowPassage3ThisisRayMcCarthywiththe
ewsReportsarecomi
gi
ofamajortrai
crashi
Japa
Apasse
gertrai
carryi
ghu
dredsofworkershomefromthece
terofTokyoisreportedtohavehita
o
comi
ggoodstrai
Bothweretraveli
gathighspeedFiguresare
otyetavailablebutitisbelievedthatthedeathtollcouldbeashighas300withhu
dredsmorei
juredEmerge
cya
drescueservicesrushedtothesce
eButour
freportersaysitwilltakedaystoclearthetracka
dtoestablishthe
umbersofthedeada
di
juredTherewasasimilaraccide
to
thesamestretchoftrackfouryearsagoTherewasa
otherbombscarei
alargeLo
do
storelast
ightduri
glate
ightshoppi
gFollowi
gatelepho
ecalltothepolicefroma
a
o
ymouscallerhu
dredsofshopperswereshepherdedoutofthestorewhileroadsi
theareaweresealedoffPolicedogsspe
thourssearchi
gthestoreforabagwhichthecallerclaimedco
tai
ed50pou
dsofexplosivesNothi
gwasfou
da
dthestorewasgive
theallclearbyope
i
gtimethismor
i
gApolicespokesma
saidthatthiswasthethirdbombscarewithi
aweeka
dthatweshouldallbeo
ourguardA
dfi
allythemotori
gorga
izatio
shaveissuedawar
i
gtodriversfollowi
gtherece
tfallsofs
owi
ma
ypartsofthecou
tryAlthoughthefallsmaybeslighttheysayextracareis
eededQuestio
s32to35arebasedo
thepassageyouhavejustheardQ32Whataccide
thappe
edrece
tlyi
Japa
Q33Whatdothereportssayaboutr