17页
fC．WordProcessorOperator
D．EmuAirli
eSecretary
58．Ifyouwa
ttobeasewi
gmachi
eoperatoryoumayco
tactthiscompa
yby_____．
A．pho
e
B．email
C．visit
D．fax
B
You’rei
adepartme
tstorea
dyouseeacoupleofattractiveyou
gwome
looki
gata
sweater．Youliste
totheirco
versatio

“Ica
’tbelieveitLore
zoBertollaTheyarealmostimpossibletofi
d．Is
’titbeautiful
A
dit’salotcheapertha
theo
eSaraboughti
Rome．”
Theyleavea
dyougoovertoseethisi
crediblesweater．It’s
icea
dthepriceis
right．You’ve
everheardofLore
zoBertollabutthosegirlslookedreallystylish．Theymust
k
ow．Soyoubuyit．You
everrealizethatthoseyou
gwome
areemployeesofa
advertisi
g
age
cy．Theyareactuallypaidtogofromstoretostoretalki
gloudlyaboutLore
zoBertolla
clothes．
Everydaywe
oticewhatpeopleareweari
gdrivi
ga
deati
g．Iftheperso
lookscool
theproductseemscooltoo．Thisisthesecretofu
dercovermarketi
g．Compa
iesfromFordto
Nikearestarti
gtouseit．
U
dercovermarketi
gisimporta
tbecauseitreachespeoplethatdo
’tpayatte
tio
to
traditio
aladvertisi
g．ThisisparticularlytrueoftheMTVge
eratio
co
sumersbetwee
the
ageof18a
d34．It’sagolde
group．Theyhavealotofmo
eytospe
dbuttheydo
’ttrustads．
Soadvertisi
gage
cieshireyou
gactorsto“perform”i
barsa
dotherplaceswhereyou
g
adultsgo．Somepeoplemightcallthispracticemisleadi
gbutmarketi
gexecutiveJo
atha

Resslercallsitcreative．“Lookattraditio
aladvertisi
g．Itseffective
essisdecreasi
g．”Itistrue
becauseeveryo
ek
owsa
adistryi
gtopersuadeyoutobuysomethi
g．Howeveryoudo
’t
k
owwhe
aco
versatio
youoverhearisjustaperforma
ce．
59．Thetwoattractiveyou
gwome
weretalki
gsoasto______．
A．getthesweateratalowerprice
B．beheardbypeoplearou
d
C．beadmiredbyothershoppers
D．decideo
buyi
gthesweater
60．Lore
zoBertollais______．
A．averypopularmalesi
ger
B．a
advertisi
gage
cy
C．aclothi
gcompa
yi
Rome
D．thebra
d
ameofclothes
61．Whatca
wei
ferfromthepassage
A．Traditio
aladvertisi
gwillsoo
disappeari
themarket．
B．TheMTVge
eratio
te
dstobemoreeasilyi
flue
cedbyallki
dsofads．
C．Thattraditio
aladvertisi
gistoodirectmayleadtoitsdecreasi
geffective
ess．
D．U
dercovermarketi
gwillsurelybeba
edsoo
bythegover
me
t．
62．Whichofthefollowi
gwouldbethebesttitleforthepassage
A．TwoAttractiveShoppers
B．Lore
zoBertollaSweaters
C．WaysofAdvertisi
g
D．U
dercoverMarketi
g
CAsi
gle
ightoftaki
gthedrugEcstasy（摇头丸）ca
causeseriousbrai
damagea
dspeedupthestartofParki
so
’sdiseasescie
tistssay．JusttwoorthreeEcstasytabletsca
r