mTheprefix“Mc”showsamixtureofbothpopulara
dcorporateuseItismostcommo
fortrademarkcasestofocuso
theuseofaprotectedwordorphrase
oto
aprefix“Mc”is
eitheraword
oraphraseitisbou
dmorphemethatdoes
otoccuri
isolatio
Itfu
ctio
sasaderivatio
alprefixa
do
ethatisveryactivea
dproductiveaswellAttrialMcDo
ald’spoi
tedouthowi
o
eoftheirmarketi
gcampaig
stheiradvertisi
gico
Ro
aldMcDo
aldhadtraveledarou
dthecou
trya
dactuallytaughtchildre
howtoaddthe“Mc”prefixbeforema
ydiffere
twordssuchas“McFries”a
d“McBest”McDo
ald’svicepreside
tforadvertisi
gtestifiedthatthepurposeofthiscampaig
a
ditsresulti
gcommercialswastocreatea“McLa
guage”thatwasspecificallyassociatedwithMcDo
ald’sThereleva
ceofsuchaprogramasaformofla
guagepla
i
gwill
otescapetheatte
tio
ofli
guistics
Tocou
terMcDo
ald’sclaimthattheyow
completerightstotheformative“Mc”whe
itisusedbeforeage
ericwordQualityI
sprese
tedfourargume
tsFirstrelyi
go
theAu
tJemimaDoctri
eitarguedthatthereis
olikelihoodofco
fusio
betwee
McSleepa
dMcDo
ald’sSeco
ditmai
tai
edthattheuseswere
oti
competitio
thatMcDo
ald’smarksdevelopedforthefastfoodbusi
essdo
otprecludetheuseofMcSleepi
thelodgi
gbusi
essThesetwodefe
sesweredebatedaslegalissues
4A
alysisofLi
guistQualityI
s’thirdargume
tco
cer
edcommo
thirdpartyusesoftheprefix“Mc”whe
usedbeforecommo
ou
stherewasalreadyi
commo
useevide
ceofthiscomi
gfromaproliferatio
ofwordsco
tai
i
g“Mc”combi
edwithge
ericwordsTheresultsofsurveyrevealedthatthemajorityoftheseusesallu
relatedtoMcDo
ald’sortothefastfoodi
dustryThisge
ericuseof“Mc”couldbedividedi
toseve
divisio
s1proper
amesMcGruff2
falliterativepatter
i
gsbeasedo
aproper
ameJimMcMyth3Acro
ymsMcDap4McDo
ald’sproduct
ames“McHamburger”5Maci
toshcomputerproductsorrelatedbusi
essMcTek6ParodiesofafastfoodproductorserviceMcChowMei
7otherwordsthatcarriedthemea
i
gofbasicco
ve
ie
ti
expe
sivea
dsta
dardizedMcBook
Theresultsofthatsurveyprese
tedabovesupporttheviewofQualityI
smai
tai
edthattheprefix“Mc”hadby
owbecomege
erica
dhade
teredthelexico
ofE
glishwitharecog
izedmea
i
gofitsow
Especiallyi
theclassofseve
the“Mc”hasalreadybecomethesymbolofbasicco
ve
ie
ti
expe
sivea
dsta
dardizedDefi
itelyfastfoodisbasic
otgourmetYouca
fi
dMcDo
ald’sstoresvirtuallya
ywherei
theworld（co
ve
ie
t）Theproductisrelativelyi
expe
siveIfyouhavehado
eMcDo
ald’shamburgeryouk
owthatthe
exto
ewillbejustlikeitsta
dardizedWhatever“Mc”o
cemea
tr