西南政法大学研究生课程论文
英文题目：Comme
to
theCaseofMcDo
ald’sVQualityI
s
I
viewoffore
sicli
guistics_____________
中文题目：从法律语言学视角评析麦当劳集团诉品质客栈连锁集团一案
学院
外语学院
课程
法律语言学_____
专业外国语及应用语言学
学号
20110502111519_____
年级
2011级________
姓名
王超
_______
西南政法大学教务处制2012年12月24日
fComme
to
theCaseofMcDo
ald’sVQualityI
s
i
ViewofFore
sicLi
guistic
AbstractTrademarkdisputesco
ve
tio
allybegi
withtwopartiesclaimi
gtheexclusive
righttousecertai
wordsorexpressio
sExpertsi
cludi
gli
guisticsarecommo
lycalledupo
i
suchtrialstobri
gthek
owledgeoftheirfieldstobearo
theoutcomesofthecasesSuchexpertisealsocarriestheauthorityoftheirrespectivediscipli
esLi
guisticsisbasedo
thetruthabouthowla
guageworksSuchk
owledgeisespeciallyimporta
ti
trademarkcasessi
etrademarkdisputesarelargelyaboutla
guageThereforetheli
guistsplaythesig
ifica
trolei
trademarkdisputesO
thisbasethispaperdevotedtofurtherillustratio
aboutthesig
ifica
ceofli
guistsi
trademarkdisputesi
caseofMcDo
ald’sVQualityI
s
Keywordstrademarkli
guisticsge
ericseco
darymea
i
g
1Backgrou
dK
owledgeoftheli
guisticappliedi
trademarkdisputeThepurposeoftrademarklawca
besummarizedastheefforttoprotectthepublicagai
st
co
fusio
a
ddeceptio
byide
tifyi
gthesourceoftheproducts’origi
sasopposedtootherproductsofa
othersourceA
additio
alpurposeistoprotectthetrademarkow
er’sbusi
essa
dtheiradva
tageousrelatio
swiththepublicsymbolizedbytheirtrademarksTheli
guisticshascloserelatio
shipwiththetrademarkbecausealltrademarksco
stituteofthewordsa
dphrasesThereforethedisputeofthetrademarkactuallyisthedisputeofthewordsa
dphrasesItisprettycommo
thattheli
guistsarecalleduptocourtasexpertwit
esstosubmittheirow
prospectivei
viewofli
guisticsObviouslythereismuchdisputeabouthowdisti
ctiveaproductorservice
ameco
sidered“disti
ctive”reallyisLikewise
amesthatseem“merelydescriptive”aresometimesarguedtobemoretha
thatTodealwithsuchissuestrademarklawoffersfurthercategoriesa
ddefi
itio
sO
eofthemostquotedsourcesforu
dersta
di
gtrademarklawisJThomasMcCarthy’sTrademarksa
du
fairCompetitio
Scarcelyatrademarktrialgoesbywithoutrefere
cetothisbookortoo
eormoreoftheco
ti
ui
gupdatesofitMcCarthysetsoutfourcategoriesofmarksarbitraryorfa
cifulsuggestivedescriptivea
dge
ericLi
guistswhoa
alyzela
guagei
trademarkcasesshouldbeawarethatwhateversucha
a
alysisyieldsthelawyerswithwhomtheyareworki
gco
ve
tio
allysetsucha
alysisi
totheco
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