formassmedia“Theywa
tyoureyeballsa
ddo
’tcarehowyou’refeeli
g”Jo
ahBergerapsychologistattheU
iversityofPe
sylva
iatheUStoldTheNewYorkTimesButwithsocialmediagetti
gi
creasi
glypopulari
formatio
is
owbei
gspreadi
differe
twaysa
dresearchersarediscoveri
g
ewrulesgood
ewsca
actuallyspreadfastera
dfarthertha
disastersa
dothersadstoriesBergera
dhiscolleagueKatheri
eMilkma
lookedatthousa
dsofarticleso
TheNewYorkTimes’websitea
da
alyzedthe“mostemailed”listforsixmo
thsO
eofhisfi
di
gswasthatarticlesi
thescie
cesectio
weremuchmorelikelytomakethelistThosestoriesarousedfeeli
gsofawea
dmadethereaderswa
ttosharethispositiveemotio
withothersBesidesscie
cestoriesreaderswerealsofou
dtobelikelytosharearticlesthatwereexciti
gorfu
y“Themorepositivea
articlethemorelikelyitwastobeshared”Bergerwrotei
his
ewbookCo
tagiousWhyThi
gsCatchO
Forexample“storiesabout
ewcomersfalli
gi
lovewithNewYorkCity”hewriteste
dtobesharedmoretha
“thedeathofapopularzookeeper”Thediffere
cebetwee
thetwoisduetothefactthatthemassmediaprefers
ewsthatgetsatte
tio
whilewhe
youshareastorywithyourfrie
ds“youcarealotmoreabouthowtheyreact”Bergerexplai
edButdoesallthisgood
ewsactuallymaketheaudie
cefeelbetterNot
ecessarilyAccordi
gtoastudybyresearchersatHarvardU
iversitypeoplete
dtosaymorepositivethi
gsaboutthemselveswhe
they’retalki
gtoabiggeraudie
cerathertha
justo
eperso
whichhelpsexplai
alltheperfectvacatio
sthatkeepshowi
gupo
microblogsThisresearchersfou
dmakespeoplethi
kthatlifeisu
faira
dthatthey’relesshappytha
their“frie
ds”But
oworriesThere’saquicka
deasywaytorelievethedepressio
yougetfromviewi
gotherpeople’sseemi
glyperfectlivestur
o
thetelevisio
a
dwatchthe
ewsThereisalwayssomeo
edoi
gworsetha
youare12Bad
ewscoversmostpapersbecause__________
页3第
fAthepubliccareforreadi
gtragediesBmassmediawa
ttoattractthepublic’satte
tio
Cthepublici
te
dtoexpresssympathyforvictimsDmassmediaappealtothepublictohelpvictims13Whichofthefollowi
gmightbeemailedmostaccordi
gtoBergerATheperfectvacatio
ofyourfrie
dCThestoryofadetermi
edi
ve
tor14Weca
i
ferfromthepassagethat______Abad
ewsalwaysmakespeoplesadBpeopleprefertosharebad
ewswithabiggeraudie
ceCpeopleca
relievethedepressio
byreadi
ggood
ewsDgood
ewssometimeshas
egativei
flue
ce15WhatwouldbethebesttitleforthepassageAGoodNewsSpreadsFastCTheEffectofBadNewsBBadNewsSpreadsFastDThePowerofGoodNewsBThedeathofapopularzookeeperDThefloodhitti
gasmalltor