o
li
epurchasedecisio
31448Summaryofthehypothesestesti
gresults3145Chaptersummary325Co
clusio
33Refere
ce35Appe
dixofthequestio
aire40
III
fTables
Table1Theorieso
thespreadi
gofEWOM11Table2semi
alworkso
thei
flue
ceofEWOM13Table1ge
deri
freque
cya
dperce
tage21Table2agei
freque
cya
dperce
tage22Table3educatio
i
freque
cya
dperce
tage23Table4i
comei
freque
cya
dperce
tage23Table5reliabilitya
alysesforeachfactor24Table6suggestedvaliditycriterio
ofthefactorloadi
g25Table7factorloadi
gmatrix25Table8regressio
estimatio
ofthei
formatio
quality28Table9regressio
estimatio
ofthewebsitecredibility28Table10regressio
estimatio
ofthequa
tity29Table11regressio
estimatio
ofthevale
ce30Table12regressio
estimatio
ofthereviewer’sexpertise30Table13regressio
estimatio
ofthereceiver’sexpertise31Table14regressio
estimatio
ofthereceiver’sexpertise31Table15Summaryofthehypothesestesti
gresults32
IV
fAbstract
Withthedevelopme
tofeco
omytheecommerceisplayi
gamorea
dmoreimporta
trolei
eco
omicactivitiesofpeople’sdailylifeOwi
gtothedevelopme
toftech
ologythecostof
etworkco
structio
isgetti
glowerr