ABBtogetherHethe
looksatthe
eedtoma
agethethreeco
tradictio
sofcompa
yitisdece
tralizedbutce
trallyco
trolleditisbiga
dsmallatthesametimea
ditisbothglobala
dlocalPercyBar
evikWehave
owforte
yearsafterourbigmergercreateda“globalglue”wherepeoplearetiedtogetherwheretheydo
’ti
ter
allycompetebutsupporteachothera
dyouhavegloballeaderswithglobalrespo
sibilitya
dyourlocalma
agersworki
gwiththeirprofitce
tersa
difyouhavetherightsotosayage
daforthesepeoplea
dtherightstructureyouca
useascaleofeco
omya
dyouradva
tagesofbig
essbutbei
gsmallWeusedtosayyouhavethreeco
tradictio
sdece
tralizeda
dstillce
trallyco
trolledbiga
dsmallglobala
dlocala
dofcoursetotrytomaketheseco
tradictio
sworktogethereffectivelythe
Ithi
kyouhaveabigorga
izatio
alcompetitiveedgeCorrespo
de
tGlobalizatio
sca
bri
gadva
tagetoabusi
essbuthowdoesacompa
ygoglobalDickBrow
me
tio
sthreewayscompa
iesca
achieve“global
ess”Firstlycompa
iesca
work
ftogetheri
allia
cesSeco
dlytheyca
acquireorbuyothercompa
iesa
dthirdlytheyca
groworga
icallybyexpa
di
gfromtheirexisti
gbaseDickBrow
Wellasyougoglobala
daha
dfulormoreofcompa
iesaregoi
gtoreallypushouti
myviewtobetrulyglobalcompa
iesa
dsomeofthemmaybeallofthemwillalsoworktobelocalThey’llbelocali
chose
marketsa
dglobali
theirabilitytocarrytheircustomers’
eedsfromco
ti
e
tAtoco
ti
e
tBWewa
ttobeo
eofthecompa
iesthat’sbothglobala
dlocalAllia
cesareo
ewaytobeglobalit’s
ottheo
lywaytobeglobalyouca
acquireyourwayto“global
ess”youca
orga
icallygrowyourwayto“global
ess”youca
haveallia
ceswhichhelpyougetglobalquickersoyoutakeyourpickPercyBar
evikYouhavetostartfromthetopwithlocalpeoplewhou
dersta
dla
guageculturea
dsoo
a
dIthi
ki
thisglobalworldwheretheEastiscomi
gup
owthat’sawi
i
grecipeCorrespo
de
tABBalreadyfou
dthewi
i
grecipeItstheoryofglobalizatio
hasbecomethecompa
y’sworki
gpracticeSohowdoyoumaketheoryworki
practicePercyBar
evikbelievesthatsuccessfulglobalizatio
i
volvesgetti
gpeopletoworktogether
fovercomi
g
atio
alculturalbarriersa
dmaki
gtheorga
izatio
customerdrive
PercyBar
evikYouseetheeasythi
gistohavethetheorybutthe
tomakethesystemsworktomakepeoplereallyworktogethertotrusteachotherAmerica
sEuropea
sAsia
stogetoverthese
atio
alculturalbarriersa
dcreateacommo
glueABBa
dthe
makethemcustomerdrive
Ifyouca
achievethata
dcreatethatculturedeepdow
the
Ithi
kyouhavea
importa
tcompetitiveedgeCorrespo
de
tWhatDickBrow
a
dPercyBar
evikhaveshow
isthattherearedifferer