也随之高速发展，而电子商务的成功，适宜的物流模式是关键。我国电子商务未来形势一片大好，拥有广阔的潜在市场，不过因为形成时间较晚，具有很多问题。特别是物流模式的选择，更是电子商务企业的难题。淘宝网和唯品会是中国电子商务领域的杰出代表，其不同的物流模式也是影响企业核心竞争力的一个重点。针对两企业的物流配送模式进行对比分析，具有典范性，起着表率作用。本文简述选题的背景及理论价值，同时对国内外相关物流模式研究进行概述，然后在理论基础上对淘宝网与唯品会的发展现状及配送模式进行了介绍。经过对淘宝网的外包物流模式与唯品会的物流联盟形式的比较分析，研究两种典型的企业物流模式的特点及优劣，思考两家电商企业在物流模式选择上的区别，进一步得出有针对性的发展建议。本文分析研究了淘宝网与唯品会建设的不同电子商务物流模式，比较各自物流模式的优劣，提供更具有优势的建议措施来促进中国电子商务物流模式健康发展。【关键词】淘宝网；唯品会；物流模式；比较
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