与建立顾客满意的服务等，使中国平安在分业经营中保持并发展竞争优势，树立企业品牌，发展并保持长期客户，从而实现理想的业务规模，继而实现公司效益的经营目标。创新点主要是在国保险业分业经营的背景下，根据国际上保险集团混业、分业、兼业联合的发展经验，初步探索国保险企业产寿险营销中的适度的兼业联合，以与技术革命带来的新渠道。关键词：保险营销；中国平安；环境分析；营销策略
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IV27
f目录
第一章保险营销理论概述1
11保险营销概念1
12保险营销组合策略2
13保险营销环境分析3
131保险营销的外部环境3
132保险营销的部环境4
第二章中国平安保险公司概况6
21中国保险行业发展规模6
22中国平安保险公司7
23中国平安保险公司产品覆盖8
第三章中国平安公保险司营销SWOT分析10
31领衔行业巨头之一10
32中国平安营销存在的问题11
33开展综合性金融业务12
34小型企业迅猛发展12
V27
f第四章中国平安保险公司的市场营销策略14
41打造有利于保险营销的外部环r